1 The corporate centre in most firms is an expensive drag on the rest of the organisation. Explain

1 The corporate
centre in most firms is an expensive drag on the rest of the organisation.
Explain to this sceptical

head of an SBU how the corporate centre
can contribute to value creation.

2 Apply the four key
elements of value creation, the expand or not to expand? model and the value
action pentagon to a firm you are familiar with. Write a report for senior
executives.

3 Identify an SBU in
a company you know well. Conduct a value-based analysis and write a report showing
the current position and your recommendations for change. Include in the
analysis value-creation profile

1 The corporate
centre in most firms is an expensive drag on the rest of the organisation.
Explain to this sceptical

head of an SBU how the corporate centre
can contribute to value creation.

2 Apply the four key
elements of value creation, the expand or not to expand? model and the value
action pentagon to a firm you are familiar with. Write a report for senior
executives.

3 Identify an SBU in
a company you know well. Conduct a value-based analysis and write a report showing
the current position and your recommendations for change. Include in the
analysis value-creation profile charts, strategy planes diagrams, sources of competitive
advantage (value drivers) and qualitative evaluation of strategies.

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