1. What is marketing ethics? How does the element of time
impact the current understanding of what is ethical in marketing?
2. Visit American Marketing Associations web site
www.marketingpower.com, read the code of marketing ethics and comment.
3. Compare and contrast P&G Indias Purposes, Values
and Principles (www.pg-india.com/ hhcl/pvp.htm) with that of the code of
marketing ethics of American Marketing Association (www. marketingpower.com).
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