VIVA LAS VEGAS
INSTRUCTIONS – Read the following case and answer the questions that follow. Remember to support your answers with evidence from the case. Viva Las Vegas QUESTIONS 1. What bases ( geographic, psychographic, demographic, behavioral) does the LVCVA use for segmenting its target market? Support your answer with evidence from the case. 2. Does the LVCVA use an undifferentiated, a concentrated, or a multi-segment targeting strategy? […]