Memorable Campaign: “Be Like Mike”
11786First, watch the commercial Be Like Mike Video, which first aired in 1992. Then, in your initial post to the discussion, address the following: What key marketing strategies do you think Gatorade was striving to apply to this marketing campaign?What does the slogan “Be Like Mike” mean to you?Why do you think this campaign was effective?Do you think the commercial would be as effective today? […]