Clean Meat

Strategic Management of Technological Innovation Sixth Edition  Textbook Pg 16

Mini-Case Analysis (Choose 2 of 5 mini-cases to submit): Clean Meat (in Schilling, Chp 2) – Read the case, prepare and submit the assignment questions shown below.  The mini-case responses should be no longer than 3 pages in total.  Bullet points are recommended.  If you chose Clean Meat as one of your 3 cases, submit your analysis in Canvas () no later than Friday, Jan 21 by 7:59 PM.

What are the potential advantages of the Clean Meat product? What are the challenges of developing and bringing it to market?
What kinds of organizations were involved in developing Clean Meat? What different resources did each organization bring to make this innovation happen?
Do you think people will be willing to eat Clean Meat? Why or why not? Can you think of other products and services that faced similar challenges?
Conduct a five forces analysis? Which forces are strongest and why?  How does that impact Clean Meat’s likelihood of success?
What is Clean Meats source of advantage assuming they can be successful beyond a small burger? How sustainable is it?
What additional steps should Clean Meat be taking above and beyond raising funds and conducting research?

No outside case data should be used to prepare your analysis or recommendations; however, you are encouraged to apply and integrate concepts covered in the class. You may use bulleted comments, but be certain each one is well explained.

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