Hi, I am looking for someone to write an article on kirk kazanjian, martin christopher as examples of superior customer service delivered by companies Paper must be at least 2000 words. Please, no plagiarized work! Supply Chain Management was defined by an American Professional Association as a process which incorporates the planning and management of all activities encompassed in sourcing, procurement, conversion, and lastly, of logistics management activities (Mentzer 2001). It also includes coordination and collaboration with channel partners. Most importantly, it integrates supply and demand management within and across companies. Supply chain management usually refers to a cross-functional approach in managing the progress of raw materials into a company, some specific aspects of the core processing of materials into end products, and then the progress of these end products out of the company towards the end consumer (Simchi 2007). These original functions of the supply chain management have been increasingly outsourced to outside entities which can perform these tasks more efficiently. The effect is to escalate the demand simultaneously reducing management control of daily logistics operations. Less hold and an increasing number of chain partners led to the making of supply chain management concepts. The goal then of supply chain management is to target the improvement of trust and collaboration among the supply chain partners, which then improves inventory visibility and the improvement of inventory velocity. A change from managing individual functions to integrating activities into key supply chain processes is the vital change that is required for supply change management to be successful. An example scenario of which is if the purchasing department of a company puts orders priorities (Hoffman 2006). This demand can be satisfied through marketing, responding to customer demand, open communication with several distributors and retailers. The shared information among supply chain partners can only be controlled through the process of integration.
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