a, Use the following steps taken from the Magretta reading:
Lay out the industry value chain
Compare your organizations value chain to the industrys
Provide an annotated value chain diagram describing each primary and support activity for your organization.
Use Powerpoint, Word or a similar program to create the diagram.
Identify drivers that allow higher prices to be charged
Identify drivers that are a large proportion or are a growing proportion of costs
b, Using publicly available information, conduct a full strategic analysis. Use footnotes to cite all your information sources. Be sure to account for all relevant development in the external and internal environments. The SWOT template provided.
1. Conduct a full Internal and External analysis to try to identify the core competence of IBM. If you do identify a core competence be sure to provide full justification.
2. Identify any gaps in SWOT coverage and rank their level of importance
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