1. Indicate how you (using your business) will use promotion to achieve the 3As (Awareness, Attitude, Action – see p. 167).
A. How will you achieve Awareness?
B. How will you cause customers have a good attitude towards your product or service?
C. How will you get customers to take action (i.e., buy from you or use your services?
2. Which “A” do you think will be the most challenging? Why?
1. How can a new business be able to afford advertising? You MUST mention one or more of the approaches on page 177. (Remember – advertising is stuff you PAY for; nothing free like Facebook posting – see p. 168-169.)
2. Provide a real-world example of the concept in #1 being applied.
3. How can you apply #1 to the attached business/marketing plan?
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