PROTECTING CONSUMERS FROM STEEP INCREASES IN PRICES Tata Steel is conscious of the imperative to…

PROTECTING CONSUMERS FROM STEEP INCREASES IN PRICES

Tata Steel is conscious of the imperative to protect
consumers of steel from steeper price increases. With the high increase in the
cost of basic inputs, such as coal, iron ore, scrap and petroleum products,
there has been a focus on achieving cost- efficiencies. The company has been
especially considerate to its bona fide customers for whom the prices are
offered at around Rs 5,000 per tonne lower than market prices. With 70 per cent
of products going directly to customers, this large section of consumers is treated
with special concern.

PROTECTING CONSUMERS FROM STEEP INCREASES IN PRICES

Tata Steel is conscious of the imperative to protect
consumers of steel from steeper price increases. With the high increase in the
cost of basic inputs, such as coal, iron ore, scrap and petroleum products,
there has been a focus on achieving cost- efficiencies. The company has been
especially considerate to its bona fide customers for whom the prices are
offered at around Rs 5,000 per tonne lower than market prices. With 70 per cent
of products going directly to customers, this large section of consumers is treated
with special concern. The company also strictly enforces its maximum retail
price at the dealer end. To serve the domestic consumers better, Tata Steel
also decided to limit exports last year to 15 per cent of total sales.

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