# QUESTION #2 (6 points) Market basket analysis (association rules mining) is described in Chapter 5..

QUESTION #2 (6 points) Market basket analysis (association rules mining) is described in Chapter 5 of the textbook. Please review the following sales data from a small grocery store. The data in the diagram below shows 8 shopping carts (baskets) containing different products (A, B, C, etc.) that customers checked out. Cart 1(A,CE,F). CART 2(A,F,E), CART 3(D,G), CART4(A,B,C), CART 5(C,E,F). CART 6(G) CART 7(C,F) CART 8(A,B). The store manager conducted market basket analysis using the above data and is now considering one of the following two rules to help the store cross-sell products and

QUESTION #2 (6 points) Market basket analysis (association rules mining) is described in Chapter 5 of the textbook. Please review the following sales data from a small grocery store. The data in the diagram below shows 8 shopping carts (baskets) containing different products (A, B, C, etc.) that customers checked out. Cart 1(A,CE,F). CART 2(A,F,E), CART 3(D,G), CART4(A,B,C), CART 5(C,E,F). CART 6(G) CART 7(C,F) CART 8(A,B). The store manager conducted market basket analysis using the above data and is now considering one of the following two rules to help the store cross-sell products and increase sales. That is, when a customer buys a product, the store would like to recommend to the customer another product that she/he would be most likely to buy as well. Rule 1: F – E Rule 2: E – F On the basis of given data, which of the above two rules would be a better predictor of cross-sale than the other? Please support your answer with these two metrics: support and confidence, which are typically used to determine how good a rule is.

## Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
\$26
The price is based on these factors:
Number of pages
Urgency
Basic features
• Free title page and bibliography
• Unlimited revisions
• Plagiarism-free guarantee
• Money-back guarantee
On-demand options
• Writer’s samples
• Part-by-part delivery
• Overnight delivery
• Copies of used sources
Paper format
• 275 words per page
• 12 pt Arial/Times New Roman
• Double line spacing
• Any citation style (APA, MLA, Chicago/Turabian, Harvard)

# Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

### Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

### Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

### Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.