SPT111 Southern New Impact of Marketing Strategies in Sports Industry Paper
SPT 111 Milestone Two Guidelines and Rubric
In this assignment, you will explain the impact of marketing strategies within the sports industry and the impact the career has on success. You will also address the financial principles utilized in the sports industry and how they influence your identified career. This Milestone is due in Module Six. Specifically the following critical elements must be addressed:
III. Marketing: In this section, you will examine marketing strategies used within the sports industry and how your chosen career supports them.
A. Describe marketing strategies and activities within the sports industry that an individual in this career would be involved in. For example, is this career involved in social media? Live drafts? Community outreach?
B. Explain how this career supports these marketing strategies in navigating industry trends. For instance, how would the career you chose support strategies surrounding the trend toward mobile technologies?
C. Explain the impact this career has on attracting new spectators, investors, and talent.
IV. Finances: In this section, you will discuss the financial principles and business practices used specifically in the sports industry.
A. Describe finance-related business practices and principles that are used within the sports industry. Consider questions like the following: How are ticket prices and salaries set? How are sponsors and naming rights acquired?
B. Explain how these finance-related business practices and principles have impacted profitability within the sports industry.
C. Explain which particular business practices and principles you would be involved in with your chosen career.
Rubric Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format.
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