139. Atlas Door created competitive advantages in overall low cost and differentiation by creating ___________ among value-chain activities.
A. substitutes
B. advantages
C. disadvantages
D. linkages
140. Atlas Door relies on technologies that are rather well known and non-proprietary. This opens it up to the potential of
A. imitation by rivals.
B. customer abandonment.
C. increased supplier power.
D. government regulation.
141. Atlas Door could lose competitive advantage for all of the following reasons except
A. Its technologies are non-proprietary.
B. A rival could hire away its talents easily.
C. A new rival with a strong resource base could undercut its prices.
D. It has strong power over its distributors.
142. Rivals would find it difficult to challenge Atlas Door in the short run because of
A. strong customer loyalty.
B. low barriers to entry.
C. high threat of substitution.
D. low buyer switching costs.
143. Rivals would find it difficult to challenge Atlas Door in the short run because of
A. weak customer loyalty.
B. high barriers to entry.
C. high threat of substitution.
D. low buyer switching costs.
144. Which of these statements regarding the industry life cycle is true?
A. Partial power of the market life cycle is its ability to serve as a short-run forecasting device.
B. Trends suggested by the market life cycle model are generally not reversible or repeatable.
C. It points out the need to maintain a differentiation advantage and a low cost advantage.
D. It has important implications for company generic strategies, functional areas, value-creating activities, and overall objectives.
145. Which of the following statements about the introduction stage of the market life cycle is true?
A. It produces relatively large, positive cash flows.
B. Strong brand recognition seldom serves as an important switching cost.
C. Market share gains by pioneers are usually easily sustained for many years.
D. Products offered by pioneers may be perceived as differentiated because they are new.
146. In the __________ stage of the industry life cycle, the emphasis on product design is very high, the intensity of competition is low, and the market growth rate is low.
A. growth
B. maturity
C. introduction
D. decline
147. The growth stage of the industry life cycle is characterized by
A. in-kind competition (from the same type of product).
B. premium pricing.
C. a growing trend to compete on the basis of price.
D. retaliation by competitors whose customers are stolen.
148. In the __________ stage of the industry life cycle, there are many segments, competition is very intense, and the emphasis on process design is high.
A. growth
B. introduction
C. decline
D. maturity
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