21.The SWOT in the SWOT Matrix stands for strengths and weaknesses and:
a. operations and tactics.
b.observations and theories.
c.opportunities and threats.
d.overview and thrust.
22.The SWOT Matrix is best used to:
a.brainstorm possible strategies.
b.review the supply and demand curves of the organization.
c.thwart competitive moves.
d.make strategic choices.
23.If an organization sought to prepare for different contingencies, including the unexpected, which of the following planning formats would be a good one to consider using?
a.the Boston Consulting Group Matrix approach
b.the GE-McKinsey Business Screen
c.scenario planning (pioneered by Royal/Dutch Shell)
d.the Delphi approach
24.The first step in developing a scenario (to be used in scenario planning) would be to:
a.devise strategies for each scenario.
b.identify the variables in the macro environment and in the task environment that have the greatest potential impact on the firm’s strategy.
c.analyze the variables and develop assumptions about future trends and possible shifts in these variables.
d.forecast/estimate the likelihood of each scenario.
25.As a firm develops strategic alternatives, it must test each one to determine which would be the best. To do this, strategic choice criteria are used. All of the following would be among a general list of such strategic choice criteria EXCEPT:
a. approved by all stockholders.
b.fit with the company mission, vision, and objectives.
c.consistency with the realities of the external audit.
d.appropriate level of risk for the company.
26.A ______________, also known as a multidomestic strategy, means that separate strategies for different countries or parts of the world are developed and implemented autonomously.
a.geo-tactical strategy
b.regional strategy
c.multinational strategy
d.lateral strategy
27.A ______________ involves coordinated rather than independent strategies for different countries or parts of the world.
a. geo-tactical strategy
b.global strategy
c.multinational strategy
d.lateral strategy
28.Why would a firm choose a global strategy? All of the following are reasons EXCEPT:
a.scale economies.
b.global brand associations.
c.use of common technical platforms.
d.they are always more profitable.
29.The alternative to globalization is:
a.multinationalization.
b.democratization.
c.localization or customization.
d.standardization.
30.Shared values, beliefs, attitudes, customs, norms, personalities, and heroes that describe a firm is called the firm’s:
a. climate.
b.organizational culture.
c.environment.
d.psychographics.
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