Solved >   21.The SWOT in the SWOT Matrix stands:1653490 …


21.The SWOT in the SWOT Matrix stands for strengths and weaknesses and:

a.  operations and tactics.

b.observations and theories.

c.opportunities and threats.

d.overview and thrust.

22.The SWOT Matrix is best used to:

a.brainstorm possible strategies. the supply and demand curves of the organization.

c.thwart competitive moves.

d.make strategic choices.

23.If an organization sought to prepare for different contingencies, including the       unexpected, which of the following planning formats would be a good one to       consider using?

a.the Boston Consulting Group Matrix approach

b.the GE-McKinsey Business Screen

c.scenario planning (pioneered by Royal/Dutch Shell)

d.the Delphi approach

24.The first step in developing a scenario (to be used in scenario planning) would be      to:

a.devise strategies for each scenario.

b.identify the variables in the macro environment and in the task environment that           have the greatest potential impact on the firm’s strategy.

c.analyze the variables and develop assumptions about future trends and possible           shifts in these variables.

d.forecast/estimate the likelihood of each scenario.

25.As a firm develops strategic alternatives, it must test each one to determine which       would be the best.  To do this, strategic choice criteria are used.  All of the following      would be among a general list of such strategic choice criteria EXCEPT:

a.  approved by all stockholders. with the company mission, vision, and objectives.

c.consistency with the realities of the external audit.

d.appropriate level of risk for the company.

26.A ______________, also known as a multidomestic strategy, means that separate      strategies for different countries or parts of the world are developed and implemented      autonomously.

a.geo-tactical strategy

b.regional strategy

c.multinational strategy

d.lateral strategy

27.A ______________ involves coordinated rather than independent strategies for       different countries or parts of the world.

a.  geo-tactical strategy strategy

c.multinational strategy

d.lateral strategy

28.Why would a firm choose a global strategy?  All of the following are reasons       EXCEPT:

a.scale economies. brand associations.

c.use of common technical platforms.

d.they are always more profitable.

29.The alternative to globalization is:



c.localization or customization.


30.Shared values, beliefs, attitudes, customs, norms, personalities, and heroes that       describe a firm is called the firm’s:

a.  climate.

b.organizational culture.


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