31) Perception is _____________.
A)Reality
B)The truth
C)A lie
D)A façade
32) Types of travelers include:
A)International
B)Mature
C)Business
D)Pleasure
E)All of the above
F)None of the above
33) Cognitive dissonance is defined as:
A)Thoughts that get meshed together
B)A state of mind in which attitudes and behaviors don’t mesh
C)A state of mind in which attitudes and behaviors do mesh
D)None of the above
34) A reference group may be defined as:
A)People who influence a person’s attitude
B)People who influence a person’s opinion
C)People who influence a person’s values
D)All of the above
35) The process of selective choice goes in which order?
A)Selective comprehension, selective acceptance, selective attention, selective retention
B)Selective acceptance, selective retention, selective comprehension, selective acceptance
C)Selective attention, selective comprehension, selective acceptance, selective retention
D)None of the above
36) Behavior is a reaction to the environment; this is:
A)Behavior theory
B)Theory of behavior
C)Primacy Theory
D)Behavior primacy theory
37) Perceptions lead to beliefs, which in turn affect:
A)Attitude
B)Personality
C)Behavior
D)Expectations
38) FIT stands for:
A)First independent travelers
B)Fit independent travelers
C)Fine independent travelers
D)None of the above
39) Best Western suggested that their hotels do which of the following to cater to the “mature traveler”?
A)Keep ads and collateral pieces upbeat and positive
B)Always depict older customers as active, healthy and involved
C)Use language that is sensitive to mature audiences
D)Emphasize convenience
E)All of the above
40) When developing packages, one should:
A)Imply that the price is cheaper than the sum of the individual parts
B)Offer something that someone may not request but want
C)Ensure packages are hassle free
D)None of the above
E)All of the above
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