31.The ABC Company usually sells a package of ten razor blades for $9.00. When the company offers a package of twelve razor blades for $9.00, they are offering a _____.
a.self-liquidating offer
b.bonus pack
c.price-off promotion
d.rebate
e.sample
32.Bonus packs provide consumers with a(n) _____ reward and, for manufacturers, primarily serve a _____ objective.
a.immediate; repeat purchase
b.immediate; generating trial
c.immediate, reinforcing brand image
d.delayed; repeat purchase
e.delayed; generating trial
33.Which of the following are sometimes used as an alternative to price-off deals when price-off deals are either overused or resisted by the trade?
a.coupons
b.rebates
c.add-ons
d.premiums
e.bonus packs
34.Games provide consumers with a(n) _____ reward and, for marketers, serve primarily to _____.
a.delayed; encourage trial by nonusers
b.delayed; encourage repeat purchasing
c.delayed; reinforce a brand’s image
d.immediate; encourage trial by nonusers
e.immediate; encourage repeat purchasing
35.Cash discounts given to consumers who submit proofs of purchase are known as _____.
a.coupons
b.premiums
c.rebates
d.price-offs
e.bonus packs
36.Which of the following is FALSE regarding rebates?
a.Rebates are also called refunds.
b.Automobile companies are among the major users of rebate programs.
c.Many consumers never bother to redeem them.
d.Rebates offer consumers immediate rewards.
e.Rebate fraud occurs by manufacturers, retailers, and consumers themselves.
37.Lisa purchased socks at a department store and noticed a sign that stated she could get $5.00 back by mail if she purchased five pairs and mailed in a form along with the proofs of purchases and a dated cash register receipt. This is an example of which type of promotion?
a.coupon
b.rebate
c.premium
d.bonus pack
e.price-off
38.The major reason manufacturers are using rebates more now than ever is that many consumers never bother to redeem them. Thus, when using rebates, manufacturers get the best of both worlds—they stimulate consumer purchases of rebated items without having to pay out the rebated amount because most consumers do not undertake the effort to mail in rebate forms. Hence, rebates can be thought of as a form of _____.
a.premium
b.phantom discount
c.coupon
d.overlay promotion
e.bounce-back allowance
39.Which of the following can participate in rebate fraud?
a.consumers
b.retailers
c.manufacturers
d.government
e.a, b, and c
40.For which type of promotion are winners determined purely on the basis of chance?
a.games
b.contests
c.sweepstakes
d.games and contests
e.games, contests, and sweepstakes
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