41) Having a clear mission and vision can provide a basis for a company’s internal and external assessment.
42) Good mission statements identify the utility of a firm’s products to its customers.
43) Attracting customers is a major reason for developing a mission statement.
44) AT&T’s mission statement focuses on telephones rather than on communication.
45) A mission statement that is limited enough to exclude some ventures is a poor mission statement.
46) A good mission statement serves as a framework for evaluating both current and prospective activities.
47) The operating philosophy of organizations should be to develop a product and then try to find a market for it.
48) One of the benefits of having a clear mission and vision is promoting a sense of shared expectations among all managers and employees.
49) According to George Steiner, vagueness has no place in a good mission statement.
50) A mission statement should be broad in scope, since concrete specification could be the base for rallying opposition.
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