71.Since 2002, General Mills through sales of its Cheerios brand cereal has donated over $2.0 million to First Book, a national nonprofit organization dedicated to giving new books to children from low-income families, through the Spoonfuls of Stories program. General Mills is engaged in:

72.Every year, Hudson & Lane, a law office, donates $5,000 to a local school or charity. Is this an example of cause-related marketing?

73.General Mills is consistently ranked among the top five contributors of food in the United States. The company also steps forward to help support victims of natural disasters with food donations to organizations such as the American Red Cross. These donations of food are an example of:

74.Monique Penn makes stunningly expensive one-of-a-kind bracelets at luxury stores such as Bergdorf-Goodman. Portions of the proceeds from the sales of its jewelry go to support the Alaska Native Arts Foundation, which trains and educates indigenous people and to Charity Water, a nonprofit organization with a mission to bring clean water to impoverished people. Imagine someone is motivated to buy a piece of her jewelry in order to benefit one of the above nonprofits. This customer wants to ask Penn the “Five Questions to Ask before Participating in a Cause-Related Marketing Program. ” Which question would Monique Penn have the most trouble answering candidly?

NARRBEGIN: Florida Hospitals

Florida Hospitals

A group of hospital administrators in Florida were discussing the amount of resources used to care for patients that were illegal immigrants and had no medical insurance. One man discussed how his hospital had spent over $2 million on one illegal immigrant who had no family or friends and who was not getting better. Another administrator stated that his hospital was losing $20 million annually in order to provide care for the influx of illegal immigrants into the state. After a great deal of discussion, it was determined that there was probably nothing anyone of them could do about the situation, and that each of them had very definite ideas about how to deal with the problems.

NARREND

75.Refer to Florida Hospitals. When one administrator said, “We got into medicine to help people and these illegals without insurance need our help as much as anyone else does,” he was expressing his opinion in accordance with the _____ ethical theory.

76.Refer to Florida Hospitals. One administrator said, “If we were not forced to care for the illegal immigrants who have no resources and could empty our hospital beds of them, we could provide much better care for those law-abiding patients who have insurance.” Because she believes in benefiting as many people as possible, she more than likely adheres to the _____ ethical theory.

77.Refer to Florida Hospitals. One older administrator talked about an early job in Africa where the hospital had been flooded with refugees. He said, “The hospital was short resources for awhile, but the government stepped up and helped. We were able to get up-to-date equipment because officials saw we had a need. I believe the rest of you administrators need to be more patient.” In suggesting patience, this administrator was basing his thinking on the _____ ethical theory.

78.Refer to Florida Hospitals. In another conversation, one of the administrators said, “I think the decision to care for the illegals should be based on an individual choice. Certainly, I would want to care for a working man who is supporting six children, but I am inclined to think that if the man has no income and shows no desire to provide for himself, then he should not become a burden to the hospital.” This thinking is indicative of the _____ ethical theory.

79.Refer to Florida Hospitals. In order to make an ethical decision on how to handle uninsured illegal immigrants, the Florida hospital administrators must consider all of the following EXCEPT:

NARRBEGIN: Drug Marketing

Drug Marketing

Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008, mostly on television and in magazines.  While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information, these companies spent less than $130 million on Web marketing.  One reason is that there are no guidelines, which makes these heavily-regulated marketers uneasy.  For example, television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad. The Food and Drug Administration (FDA) claims that existing regulations address many of the Internet advertising issues, but other aspects of Web marketing, such as social networking and search marketing, must be reviewed.  That’s why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google, Yahoo, and WebMD Health.

NARREND

80.Refer Drug Marketing. Which mode of social control is likely causing the relatively small expenditures on Web marketing by pharmaceutical companies?

81.Refer Drug Marketing. Drug manufacturers are hesitant to make full use of the Internet as an advertising medium because they are comparing the regulations imposed on their advertising in other media, such as television.  Which ethical theory does this illustrate?

82.Refer to Drug Marketing. Which level of the pyramid of social responsibility is most relevant to this situation in which the drug companies want to ensure that they are “playing by the rules”?

83.Refer to Drug Marketing. If a drug manufacturer claimed that its manufacturing processes were environmentally-friendly in its advertising, this is an example of:

84.Refer to Drug Marketing. If a drug manufacturer donated $5 to AIDS research for every prescription sold in the United States, this would be an example of: