Solved >   81.UGG has a portion of its Web:1286893 …


81.UGG has a portion of its Web site featuring photographs of celebrities wearing UGG shoes. The celebrities serve as:

a.opinion leaders.


c.early instigators.


e.aspirational adopters.

82.Cultural values and norms are passed down to children through the process of:






83.Because her mother only went to the supermarket once a month, this is how Monique prefers to do her grocery shopping. One of the reasons Monique is such an efficient shopper is that, like her mother, Monique believes, “Waste not, want not.” The passing down of norms and values to Monique is an example of:


b.the socialization process.


d.the roles opinion leaders play in business decision making.

e.the role of society in consumer decision making.

84.Lauren announced to her family last night that she wanted a pair of Heelys. Her sister Stephanie said she thought it was a stupid idea. Their mother, Susan, said Lauren deserved a special treat for winning the science fair. Because her father Tom said nothing, Lauren knew she was not getting the Heelys. In terms of the roles played by family members in the consumer decision-making process:

a.Lauren was the initiator, and Tom had no role at all.

b.Stephanie was the initiator, and Susan was the decision maker.

c.Lauren was an influencer, and Susan was the decision maker.

d.Lauren was the initiator, and Tom was the decision maker.

e.Lauren was the initiator, and Stephanie had no role at all.

85.All of the following are individual factors influencing consumer buying decisions EXCEPT:



d.personality cycle stage

86._____ is an orderly series of stages in which consumers’ attitudes and behavioral tendencies change through maturity, experience, and changing income and status.


b.The wheel of consumerism

c.The family life cycle

d.Lifestyle consumption


87.An individual’s _____ is a composite of psychological makeup and environmental forces. It includes people’s underlying dispositions, especially their most dominant characteristics.






88._____ is how consumers perceive themselves in terms of attitudes, perceptions, beliefs, and self-evaluations.






89.Which of the following represents the way an individual actually perceives himself or herself?

a.Personal image

b.Ideal self-image

c.Real self-image

d.Lifestyle image

e.Defined self-image

90.Chaz wants to be a pirate like Captain Jack Sparrow in Disney’s Pirates of the Caribbean movies. He wears a bandanna and carries a toy cutlass. Though Jack Sparrow is fictional, Chaz’s role play reveals his _____.


b.compliant orientation

c.ideal self-image

d.real self-image

e.socialization process is an online academic writing platform that provides extensive assistance to graduate school students as they work through their research projects, papers and dissertations. gives students access to experienced professionals who can provide the help they need in a timely and efficient manner. The service offers a wide range of services, including editing, proofreading, formatting, researching and more that can give students the confidence they need to write the perfect paper or dissertation for their chosen subject matter.

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