9-221 NEWNESS: EXISTING PRODUCTSCOMPREHENSION
A product can be classified as “new” from all of the following perspectives EXCEPT:
d.the firm’s competitors.
9-222 NEWNESS: EXISTING PRODUCTSCOMPREHENSION
A product can be classified as “new” if it __________ from existing products.
a.is functionally different
b.is different in color
c.is different in its packaging
d.is different in price
e.requires a different distribution channel
9-223 MARKETING MATTERS: FEATURE BLOATKNOWLEDGE
Feature bloat is
a.an exaggeration of a product’s performance capabilities.
b.the overcharging in price for a minor or cost-free product enhancement.
c.the requirement of having consumers learn new behaviors with a continuous innovation.
d.an excessive number of product attributes that overwhelms consumers with unnecessary complexity.
e.the increase in package size when adding more content or making it larger (the “mega” phenomenon).
9-224 MARKETING MATTERS: FEATURE BLOATKNOWLEDGE
The proliferation of extra characteristics in a product that overwhelms many consumers with mind-boggling complexity is referred to as
b.product line extension.
9-225 MARKETING MATTERS: FEATURE BLOATCOMPREHENSION
According to Robert Stephens of the Geek Squad, the biggest complaint about technical support people is
a.their inability to communicate in laymen’s terms.
b.they are difficult to understand.
c.they take too long to answer the telephone.
d.they lack product knowledge.
e.they are rude and egotistical.
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