91.Experts suggest that copywriters use no less than 20 words in outdoor advertising copy.
92.The tools of radio copywriting include voice, music, and sound effects.
93.The most important element in radio advertising is voices.
94.Radio advertising relies on conversational style and vernacular language.
95.Slang is usually effective in radio advertising.
96.Storytelling is one way that copywriters can present action in a television commercial more powerfully than in other media.
97.Television copywriters have two primary tools: video and audio.
98.Music is really not that important in television advertising.
99.Commercials shot outside the studio are said to be filmed remotely, which means the entire crew and cast are transported somewhere away from the studio.
100.The people in a television commercial are referred to as the talent.
101.A main idea is that visual that sticks in the mind and becomes the image that viewers remember when they think about the commercial.
102.The storyboard, which is the visual plan or layout of the commercial, shows the number of scenes, the composition of the shots, and the progression of the action.
103.One way to make banner ads more effective is to change the offer frequently, perhaps even daily.
104.The principles of good copywriting are not really applicable to web ads.
105.Standardizing the copy content by translating the appeal to the language of the foreign market is fraught with possible communication blunders.
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