91) Shania received a sample of a new tea drink when she attended a football game in Miami. This is an example of instant redemption sampling.
92) In recent years, marketers have reduced the use of freestanding inserts for the distribution of samples because of ineffectiveness.
93) It is not possible to offer sampling programs over the internet.
94) A major disadvantage of sampling is the cost, both of producing and distributing the sample.
95) A bonus pack works best to attract new customers.
96) Bonus packs can lead to brand switching if the consumer has used the brand previously.
97) Price-offs can encourage customers to switch brands in brand parity situations or when the consumer has a high level of brand loyalty to another brand.
98) A consumer who purchases additional products because of a price-off tends to either consume more or to delay a future purchase of the product.
99) To be successful, a price-off should feature a monetary appeal to consumers and provide consumers with an immediate reward.
100) A tie-in combines two or more consumer promotional activities into a single campaign.
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