Student Name: Jairo Benitez Assignment Title: Weekly Case Assignment 02 Date: 3 April 2021 1. After.

Student Name: Jairo Benitez Assignment Title: Weekly Case Assignment 02 Date: 3 April 2021 After reviewing chapters 4 and 5 of the Kotler and Keller text, and using specific information derived from the text, provide a brief comment about each of the following:
Provide a brief description of how an organizations marketing team can attract and retain the right customers and cultivate strong customer relationships and communities for the purpose of enhancing the customer lifetime value (consider issues covered in pages 59 64 of the text). Please use appropriate APA citation
Student Name: Jairo Benitez Assignment Title: Weekly Case Assignment 02 Date: 3 April 2021 After reviewing chapters 4 and 5 of the Kotler and Keller text, and using specific information derived from the text, provide a brief comment about each of the following:
Provide a brief description of how an organizations marketing team can attract and retain the right customers and cultivate strong customer relationships and communities for the purpose of enhancing the customer lifetime value (consider issues covered in pages 59 64 of the text). Please use appropriate APA citation and attribution rules for all information sources.

[insert the body of the response here]
Briefly explain how the many key psychological processes influence the buying behavior of an organizations consumers and how they interrelate with other influence factors (review pages 69 80 of the text)? Please use appropriate APA citation and attribution rules for all information sources.

[insert the body of the response here]

After reading the companion article (Marketing to the Reptilian Brain); provide a brief explanation regarding the importance of considering this concept; perhaps review the benefit of discovering codes as a strategic opportunity. Please use appropriate APA citation and attribution rules for all information sources.

[insert the body of the response here]

After reading the companion article (Customer Loyalty Isnt Enough); provide an executive summary regarding the significance to the firm of this information; especially the procedural information contained on page 30 of the article. Please use appropriate APA citation and attribution rules for all information sources.

[insert the body of the response here]
The term briefly (or brief) suggests a limit of no more than 500 words per response.

References Cited: [use APA style and cite/reference all material used in support of responses provided] The book is: Kotler, P., & Keller, K. L. (2016). A Framework for Marketing Management. (6th ed.) Prentice-Hall.

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