The Search for South Central Louisiana State Universitys New Mascot In 2005 the National Collegiate

The Search for South Central Louisiana State Universitys
New Mascot

In 2005 the National Collegiate Athletic Association (NCAA)
Executive Committee adopted a new policy to prohibit NCAA colleges and
universities from displaying hostile or abusive mascots, nicknames, or imagery
at NCAA championships.

The NCAA objects to institutions using
racial/ethnic/national origin references in their intercollegiate athletics
programs, said NCAA President Myles Brand. Several institutions have made
changes that adhere to the core values of the NCAA Constitution pertaining to
cultural diversity,

The Search for South Central Louisiana State Universitys
New Mascot

In 2005 the National Collegiate Athletic Association (NCAA)
Executive Committee adopted a new policy to prohibit NCAA colleges and
universities from displaying hostile or abusive mascots, nicknames, or imagery
at NCAA championships.

The NCAA objects to institutions using
racial/ethnic/national origin references in their intercollegiate athletics
programs, said NCAA President Myles Brand. Several institutions have made
changes that adhere to the core values of the NCAA Constitution pertaining to
cultural diversity, ethical sportsmanship and nondiscrimination. We applaud
that, and we will continue to monitor these institutions and others. All
institutions are encouraged to promote these core values and take proactive
steps at every NCAA event through institutional event management to enhance the
integrity of intercollegiate athletics related to these issues.2

This new policy will affect the athletic program at South
Central Louisiana State University (SCLSU), whose mascot is the Fighting
Indians. The university president does not want to change the mascot name but
realizes that ultimately this must be done in order to preserve the athletic
departments competitiveness in NCAA-related tournaments and events. Thus, in
conjunction with a university committee, SCLSU has posted an RFP soliciting the
help of an outside PR agency to develop a new mascot that represents the spirit
of the university and the region while still complying with the new NCAA policy

Imagine that you work for a new, small PR firm that wants to
land this account. Alone or in teams, develop a sales proposal for SCLSU that
reflects the universitys needs and demonstrates your companys ability to
complete this project satisfactorily. Refer to the sections of this chapter
that discuss sales proposals and the different parts of a proposal. You will
need to supply fictional information that relates to the needs and desires of
the client.

Included on the next page is the RFP posted by the SCLSU
athletic program. We have removed the deadline for submission so that your
instructor can determine when your proposal should be due.

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