The second group assignment: (For the company AMAZON.INC) Perform an external audit (the five categories: Economic, Social, Political, Technological, Competitive)Analyze the five-forces model of competition (bargaining power of suppliers, bargaining power of consumers, rivalry among competing firms, potential development of substitute products, potential entry of new competitors)Perform the external factor evaluation matrix (EFE)Perform an internal audit for the following functions: Management, Marketing, Finance (Just three financial ratios would be enough), R&D, and operationsPerform VCA (the business activities in the value chain are effective and efficient? Why?)Are the value chain activities competitive compared to rivals? Why? (benchmarking)Perform IFE (Internal factor evaluation)
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