Selection: This assignment will require your group to evaluate Beat Culture Brewery in Miami, Florida. (https://beatculture.com/Links to an external site.) This assignment will give your group the opportunity to research, evaluate the current marketing strategies of Beat Culture Brewery, and make recommendations directly to ownership. How would you improve the organization’s internal marketing strategy and prepare the brand for the future.
Entrepreneurial Option: Your own brand or idea that will need to be approved by your Professor.
Research Beat Culture Brewery and info your Professor of the following:
Purpose: A strategic marketing plan serves several purposes within the hospitality:
(See SWOT template)
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