What are the major stakeholder groups that influence and are influenced by small companies? What are the 44 primary interests of each of these groups? How can a small business owner manage potential conflicts between the demands of these groups? 30 List the six most important trends of the general environment. Give examples of a way in which each trend might affect your small business idea. 17 What are the possible reasons for buying an existing company as opposed to starting a new business from scratch?
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