You are the service manager. Based on your past experiences you decide to try a $49.95 alignment…

You are the service manager. Based on your past experiences
you decide to try a $49.95 alignment special again this year but with a
different twist.

You decide

In this case, you priced the repairs the same and used this
opportunity for your service advisors to recommend preventative maintenance and
a vehicle walkaround to identify additional needed services. As a result they
averaged $50 in additional preventative maintenance sales per vehicle. In
addition, all of the technicians did their best to carefully inspect the
vehicles for additional needed services and repairs to these 40

You are the service manager. Based on your past experiences
you decide to try a $49.95 alignment special again this year but with a
different twist.

You decide

In this case, you priced the repairs the same and used this
opportunity for your service advisors to recommend preventative maintenance and
a vehicle walkaround to identify additional needed services. As a result they
averaged $50 in additional preventative maintenance sales per vehicle. In
addition, all of the technicians did their best to carefully inspect the
vehicles for additional needed services and repairs to these 40 additional
cars. They identified and were able to sell five complete sets of four tires,
along with more than $4,000 in needed suspension and other vehicle repairs. Was
the promotion successful?

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