You are working on a new account, a bottled tea named Leafs Alive that uses a healthy antioxidant…

You are working on a new account, a bottled tea named Leafs Alive that uses a healthy antioxidant formulation. The sale of bottled tea, as well as healthy products, is surging. Analyze your market using the following questions: a. What consumer trends seem to be driving this product development? b. What cultural, social, psychological, and behavioral factors influence this market? c. Plot the consumer decision process you think would best describe how people choose a product in this category. d. Choose one of the VALS (www.sric-bi.com/vals/) or Yankelovich MONITORs MindBase groups that
You are working on a new account, a bottled tea named Leafs Alive that uses a healthy antioxidant formulation. The sale of bottled tea, as well as healthy products, is surging. Analyze your market using the following questions: a. What consumer trends seem to be driving this product development? b. What cultural, social, psychological, and behavioral factors influence this market? c. Plot the consumer decision process you think would best describe how people choose a product in this category. d. Choose one of the VALS (www.sric-bi.com/vals/) or Yankelovich MONITORs MindBase groups that you think best describes the target market for this product (www.yankelovich.com/index.php?option=com_content&task=category&sectionid=21&id=42&Itemid=88). Explain your rationale.

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