In this assessment you will conduct a piece of research based on a topic related to global food trends with a focus on the cultural and social dimensions. Within your rese

In this assessment you will conduct a piece of research based on a topic related to global food trends with a focus on the cultural and social dimensions. Within your research you may consider trends in agriculture, food technology, global cuisines, cooking and dining appropriate to your topic.

You should develop a title that may be in the form of a statement or a question. Based on your activities in class and your own personal research you should then prepare a 1500-word report.

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Food Trends

BA (Hons) Culinary Arts – Level 6

Module Code 6H0729

January 2023 Intake – Term 7

Student Name……………………………………………………………

Module Leader: Dr. Andreea Antonescu

Email: [email protected]

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This module conforms fully to the relevant UG regulatory framework.

Full details of the University of Derby Academic Regulations can be found at:

Centre for Contemporary Hospitality and Tourism

Sensitivity: Internal

4 | Page

Sensitivity: Internal

module overview – please read carefully before you begin your study.

Module Title

Food Trends

Module Leader

Andreea Antonescu

Credit Value






Hand in

Final Assessment

1500 Word Written Report




Submission details

Draft reports must be e mailed to [email protected] by 23.59 on Sunday 12th February to ensure students receive formative feedback.

The final written report must be submitted via Derby University’s ‘Turnitin’ by 23:59 on Sunday 12th March

Summative assessment and marking criteria

The individual course work activities and the final assignment will enable the student to research and reflect on various trends in the culinary sphere.

In the final assessment, the student will conduct a piece of research based on a topic related to a global food trend. This will be presented in the form of a written report with a focus on the cultural and social dimensions associated with the trend.

The topic should be approved by the tutor in week 2, Students must email the tutor with their proposed topic by 12.00 (noon) Friday 20 of January at the latest.

The student will be expected to use the appropriate tools and techniques to demonstrate a critical understanding of the research undertaken. Further details can be found in the assessment instructions, it is important that these criteria are referred to when students are preparing and writing their assessments.

Formative assessment

The student will take part in a range of class activities and assignments which will form part of their formative assessment.

Teaching, learning and assessment overview

The students will learn through on-line lectures, group and individual activities. Private research will be necessary, and the student will need to read widely to ensure that they are at the ‘cutting edge’ of new trends. This research and the students own particular area of interest will culminate in an individual report.

Student hours of study

Total 100 hrs

Hours breakdown:

Class Contact: 44 hrs.

Return of work, feedback and provisional marks will be viewable at the submission point.

Students will be able to receive feedback regarding their draft papers, directly from the tutor during weeks 6 and 7.

Assessment: General feedback on the student’s written work based on identified criteria will be given within 15 working days after submission.

Request for Additional Consideration

If serious circumstances beyond a student’s control affect their ability to complete an assessment, they may make use of the Request for Additional Consideration Policy. Please see

All marks are provisional until ratified by an Examination Board and the External Examiner.

This module is designed to provide students with an overview of food trends in a rapidly changing world. The historical development of food trends through cultural and social dimensions will be examined. Examining the chef’s role in the development of food trends will be central to this course, this will include the importance of his/her role in adapting to new tastes, climate change, technology and migration. Similarly, customer experience and multi-sensory science in food and dining will be at the core of topics discussed.

On successful completion of this unit students will be able to:

1. Demonstrate an ability to forecast up and coming food trends.

2. Critically evaluate the cultural and social dimensions of global food related trends.

3. Analyse and evaluate applied theories in relation to food trends.


The following key skill competencies may be developed and could be used for any portfolio reflections:

· Analyse new and/or abstract data and situations, using an appropriate range of tools and techniques ( data collection and interpretation).

· Evaluate own performance by seeking and making use of feedback ( self-appraisal and reflection on practice).

· Synthesise theory / professional and vocational practice, process, solutions and outcomes ( synthesis and creativity).

Indicative Content

This module may cover the theoretical and practical aspects of some of the following:

The importance of the chef’s role in understanding food trends in the culinary industry.

The development of eating habits and practices across cultures, the evolution of the modern menu.

Nutritional aspects, changes in eating habits, special diets.

Influences and issues in relation to contemporary meal experiences and industry trends.

Use forecasting information.

Customer experience and the multi-sensory approach in dinning.

The impact of technology on food trends.

The influence of social trends on diet and eating habits.

Professional Classroom Protocol that must be observed

In order for the classes to work effectively and to meet health and safety criteria, the following guidelines must be adhered to at all times:

Punctuality – Tardiness will not be tolerated. After 5 minutes, the student is considered absent from the whole class and will be marked with a “0” for the day’s performance.

Grooming – Please refer to the SEG guidelines in the grooming section -, business uniform and hair tied back in theory classes. Points will be deducted from overall individual performance for non-compliance.

Respect to all other students in the class at all times.

Respect for the Lecturer – Students answer the Lecturer with respect.

Students are asked to keep the classroom clean and organised at all times.

Following sensory evaluation – students are required to ensure that all areas are cleaned and tidied up.

Students are not to leave the classroom at any time without permission from the Lecturer.



Flipped Classroom –

Self-directed Study

Week 1 Introduction to Module &

Learning Outcomes;

Food History and Culture.

Trends versus Fads?

· Understanding the learning outcomes, key skills and the syllabus.

· Review of academic writing resources

· Identify credible sources of trend information.

· Review of previous student’s final report “What a Good One Looks Like”

· Explore food history and culture throughout the ages.

· Trends versus Fads.

Read the module handbook carefully and if you do not understand anything contact your tutor.

Report any technical issues.

Look at the Trend reports posted on E- learning.

Select a trend for the final assignment.

Read: Global Trends 2040: Alternative Worlds

US National Intelligence Council

Week 2

Forecasting, Research and development

Friday 20th January by noon = deadline for report topics

· What drives trends?

· Macro and Micro Trends.

· Understand how trends develop.

· Consider the context of key trend drivers- environment, technology, society and ingredients.

· Consider drivers and challenges to innovation.

· Understand the impact of trends on culture, society and economies.

Self-directed study

Read: Sustainable Food for the 21st Century, The World Wildlife Fund

Week 3

Trends in Dining

· Evolution of trends and innovations in dining.

Self-directed study:

Read Bompas and Parr’s Imminent Future of Food 2020

Week 4

Trends in Dining (continued)

· The evolution of performance dining including Multi-Sensory

Self-directed study:

Read Chapter 4, The Virtuous Cycle of Enlightened Hospitality in Setting the Table, The Transforming Power of Hospitality. Meyer, D. (Harper Books, 2008)

Week 5

Trends in Customer Experience

· Evolution of trends and Innovations in Customer Experience

Draft report due by 23:59 on Sunday 12 of February

Self-directed study:

Read: Meaningful Connections: The Future of Smart Technology in Food & Drink. (Just-Food, 2019)

Week 6 Trends in Sensory Science

· Evolution of trends and innovations in Sensory Science.

Self-directed study

Read: Chapters 2 & 3, Eating Authenticity and The Culinary Other: Seeking Exoticism in Foodies: Democracy and Distinction in the Gourmet Food Scape. Johnston, J & Baumann,S (Routledge, 2015)

Watch the video

Week 7 Trends in Cuisines

· Evolution of trends and innovations in ethnic cuisines and research into the role of gastronomy in politics.

· Paper Workshops

Self-directed study:

Read: 2020 US Foodservice Trends

Week 8 Environmental and Agricultural Trends

· Evolution of trends and innovations in Agriculture and the Environment

Self-directed study

Read: Chapter 4. Health: Take Two Chia Seeds and Call Me in the Morning in The Tastemakers. Sax, D. (Public Affairs Books 2014

Week 9

Health and Ingredient Trends

· Evolution of trends and innovations in Health and Ingredients

Final Assessment – Report

Deadline: 23:59 on Sunday 12th of March

Self-directed study

Read: The Innovation Development Process of Michelin-starred Chefs.

Ottenbacher, M.& Harrington,R.J. .

(International Journal of Contemporary Hospitality Management, 2007)

Week 10

Cooking and Chef Led Trends

· Evolution of trends and innovations in Cooking and in the Chef world

Self-directed study

Read: Chapter 9. How Important is Atmosphere to the Perfect Meal? in The Perfect Meal: The Multisensory Science of Food and Dining. Spence, C & Piqueras-Fiszman, B.

(John Wiley & Sons, 2014)

Week 11

Feedback Session

The order of topics discussed could change. This will be announced in advance each week.

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Reading List

Students are encouraged to use César Ritz Colleges and the University of Derby on-line resources.

General Reading:


Anderson, E. (2014) Everyone Eats: Understanding food and culture. New York: Univ. of New York Press.

Clover, C. (2008). The end of the line. Berkeley: Univ. of California Press.

Crowther, G. (2013) Eating Culture: An anthropological guide to food. Toronto: Univ. of Toronto Press.

De Solier, I. (2013). Food and the self. London: Bloomsbury.

Heath, C., Heath, D. (2017). The Power of Moments. Why certain experiences have extraordinary impact. Simon & Schuster. 320 p.

Issenberg, S. (2007) The Sushi Economy: Globalization and the making of a modern delicacy. New York, NY: Gotham Books.

Johnston, J and Baumann, S. (2015) Foodies: Democracy and distinction in the gourmet foodscape. New York, Routledge.

Patel, R. (2013). Stuffed and starved. London: Portobello Books.

Singer, P. and Mason, J. (2006) The way we eat: Why our food choices matter. New York: Rodale.

This, H. (2009) Building a meal: From molecular gastronomy to culinary constructivism. New York: Colombia Univ. Press.


Adria, F., Soler, J. and Adria, A. (2008) A Day at El Bulli, London, Phaidon

Blumenthal, H. (2009) In Search of Perfection, London, Bloomsbury.

Gladwell, M. (2001) The Tipping Point: How little things can make a big difference.

London: Abacus.

Linzey, A., Linzey, C.,(2019) Ethical Vegetarianism & Veganism, New York, Routledge.

Myhrvold, N. (2011 ) Modernist Cuisine: The art and science of cooking. Washington: The Cooking Lab

Sax, D. (2014) The tastemakers: Why we’re crazy for cupcakes but fed up with fondue (plus baconomics, superfoods, and other secrets from the world of food trends). Santa Barbara, CA, United States: Public Affairs, U.S.

Senhauer,B., Asp, E., Kinsey,J. (1991) Food Trends and the Changing Consumer. New York Eagon Press.

Sloan, P., Legrand, W. and Hindley, C. (eds.) (2015) The Routledge handbook of sustainable food and gastronomy. London, United Kingdom: Routledge.

Shepherd, G.M. (2012) Neurogastronomy: How the brain creates flavo Plagiarism Free Papers

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