Multiple Choice
1.A distribution channel is composed of all of the following except ________.
a.producers
b.intermediaries
c.marketers
d.buyers
2.Which of the following is a channel intermediary?
a.wholesaler
b.broker
c.agent
d.all of the above
3.A distribution channel in which the manufacturer deals directly with the customer (e.g., sale of digital products) is called a(n) ________.
a.indirect channel
b.direct channel
c.outsourcing channel
d.brokered channel
4.________ functions refer to making contact with buyers and using marketing communication strategies to make those buyers aware of products.
a.Advertising
b.Selling
c.Transactional
d.One-to-one marketing
5.________ agents can predict consumer preferences based on past purchases.
a.Collaborative filtering
b.Purchasing
c.Selling
d.Marketing
6.Which of the following is true of logistical functions?
a.They include physical distribution activities
b.They include aggregating products
c.They are often outsourced to third-party specialists
d.All of the above
7.Which of the following is a possible solution to the “last mile problem”?
a.dummy boxes
b.the retail aggregator model (shipping product to participating retailers in a network)
c.FedEx
d.all of the above
8.The benefits of market research include ________.
a.it can be helpful in estimating the size of a target market
b.it carries no cost when gathered online
c.it is always available from outside sources
d.all of the above
9.Supply chain management refers to the coordination of flows in three categories: material, information and ________.
a.marketing
b.distribution
c.logistics
d.financial
10.________ is the computerized exchange of information between organizations, typically used to reduce or eliminate paperwork.
a.Enterprise resource planning (ERP)
b.Electronic data interchange (EDI)
c.Supply chain management (SCM)
d.Secure electronic transfers
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